All is Revealed Part 1: New Business = Go Vegan with JL! (Vegan Lifestyle Coaching Session GIVEAWAY)

Post image for All is Revealed Part 1: New Business = Go Vegan with JL! (Vegan Lifestyle Coaching Session GIVEAWAY)

by JL Fields on July 16, 2012

This past spring I did something somewhat quietly. I started my own business.  Some of you figured it out through my Facebook and Twitter updates but, overall, I made the move discreetly.  Last week I wrote about my big professional changes, in broad strokes, for the career section of If you haven’t read my piece How I Retired Before I Retired, please do so, as it will give context to what I’m about to announce.  I’ll wait here while you read it.

Welcome back!

I launched JL Fields Consulting

to allow me to choose exciting projects in the professional sectors that I have worked in, and excelled in, for over 20 years:  nonprofit management and higher education instruction and administration. I designed a business model in which I would spend 50% of my professional time consulting in these sectors and make a modest living

Why only half of my time?  Because I was ready to diversify my work life. I wanted to take a leap and try to earn an income from my dedication to vegan outreach and education.  I thought about my talents and strengths – writing and teaching came to mind immediately.  This would be an opportunity to expand my vegan-centered food, health, and wellness writing.  But to consider teaching, or, more broadly, educating, in the area, I needed to acquire more knowledge myself.  Last month I enrolled in, and completed, the inaugural 40+ hour training at Victoria Moran’s Main Street Vegan Academy.

The training experience was profound for me. In fact, this is what I shared with Victoria at the conclusion of the training:

Enrolling in MSVA was my logical next step as a vegan blogger (, writer and activist. My intention was not to become a vegan lifestyle coach but rather to be a better advocate and educator on how to live a compassionate life. I found the course enlightening and empowering and, it turns out, I now feel emboldened to begin a vegan lifestyle coaching practice.” – JL Fields , VLC, Westchester County, NY

Friends, I am one of a handful of certified Vegan Lifestyle Coaches!

I am thrilled to announce and share my new vegan lifestyle coaching practice with you today! Below you can read about my practice and the change I hope to make in the world.  To celebrate my “early retirement” with JL Fields Consulting and specifically Go Vegan with JL!  I am giving away TWO single, 45-minute vegan lifestyle coaching sessions!

Be sure to read all the way to the end for giveaway instructions, as well as a big hint about my next professional “reveal.”  Read on…


Go Vegan with JL!
Learn to be compassionate to yourself, and to others.

Vegan Lifestyle Coaching and Public Education with JL Fields, MS, VLC

Personal Coaching – Group Coaching – Cooking Demonstrations Vegan 101 Workshops

Why turn to a vegan lifestyle coach? Sometimes you just need a little help, support, guidance, and cheerleading! I am an enthusiastic, joyful vegan and I want you to experience everything wonderful that comes with living a compassionate lifestyle. Whether you are an omnivore wanting to get healthier, a vegetarian flirting with vegan, or a vegan ready to take compassion beyond the plate – I can help!

Choose a single consultation, an online group coaching program, or consider longer term individual coaching where I will support, encourage and educate you on how to eat and live compassionately. Although not a clinical nutritionist, I am a Vegan Lifestyle Coach certified by the Main Street Vegan Academy and I am ready to share my experience and expertise to help you make life changes that matter – to you, to animals and to the planet. Join me!

Personal Coaching (Phone, Skype or In Person)

I have developed education modules designed to guide your journey on how to eat and live more compassionately. Topics include health, diet, and meal plans; kitchen tips, tricks and techniques; living in the world as a social vegan; keeping a compassionate home; and more.

  • The 45-minute consultation session: You talk, I listen, and within two business days you will receive your personalized “Get Started” program. $100
  • One month (3 sessions) coaching: In addition to the introductory 45-minute consultation, you will choose two education modules for your coaching focus. $275
  • Three months (9 sessions) coaching: This plan includes the introductory 45-minute consultation and six education modules. The remaining two sessions are open for personal coaching specific to your experience. $750 ($675 if paid in full before coaching commences)

BONUS: Three-month clients will receive a welcome kit, which will include a copy of Victoria Moran’s Main Street Vegan in addition to coupons and products from vegan businesses. The welcome kit* is valued at over $50!

Group Coaching

  • Plan A: This single, online, 45-minute session will include a Vegan 101 presentation from me as well as peer support as you work together, and with me, to develop your “Get Started” program. $30 per person. Limited to ten participants.
  • Plan B: This multi-session (3), online program will begin with a Vegan 101 presentation from me as well as peer support as you work together, and with me, on your one-month goals. At the conclusion of the first session the group will come to consensus on the education modules for the remaining two sessions. $75 per person. Limited to six participants.

Cooking Demonstrations

  • My personal or private group cooking demonstrations in your home will equip you to prepare healthy, compassionate meals.
  • My public cooking demonstrations at your school, church, community group or local event will convince even the most skeptical that preparing vegan food is simple and delicious.

Email for prices.

Vegan 101 and Other Public Presentations and Workshops

  • “I’m Too Old to Change”: How one woman morphed from meat-eater to vegetarian, got off the couch, and became a post-40 marathoner, triathlete and vegan.
  • Healthy Food Preparation for the Busy Non-Cook: Tips, trips and techniques to eat a balanced, compassionate diet.
  • Being Vegan: It’s not that complicated.
  • Stop Chasing Skinny: Find health and happiness beyond the scale.

Email for prices.

How to Retire Before You Retire: Make career changes that matter. Today.

In my forties I began a journey to redefine the concept of work and my career, leading me to retire before I retired. I honed in on my interests and skills. I continued my education. I developed a plan. Then I took a joyful leap and am now living and working my passions. I can help you explore a similar journey through

  • 45-minute phone or Skype coaching sessions
  • Group coaching (online)
  • Speaking engagements or workshops

Email for prices.

JL Fields is a vegan lifestyle coach and educator, certified by the Main Street Vegan Academy. A devoted culinary student, she has studied at the Natural Gourmet Institute and Organic Avenue, and completed the Intensive Study Program at The Christina Pirello School of Natural Cooking and Integrative Health Studies. JL speaks on plant-based food and vegan activism, fitness and body image, making big changes post-40, blogging, and nonprofit management; clients include The Seed: A Vegan Experience and the Business Institute at Long Island University-CW Post. She has been interviewed for radio shows and podcasts including Main Street Vegan on Unity.FM, Our Hen House, and Erin Red Radio. JL shares plant-based education, recipes and cooking techniques, as well as animal rights information and resources, on the popular blog JL goes Vegan and in her weekly online column “I Eat Plants” for the Life Style section of The Journal News (Westchester, NY).

Are you ready to Go Vegan with JL? Simply fill out the form below to get started!

[contact-form subject=”JL goes Vegan Go Vegan with JL!” to=””] [contact-field label=”Name” type=”name” required=”true” /] [contact-field label=”Email” type=”email” required=”true” /] [contact-field label=”Phone number (optional)” type=”text” /] [contact-field label=”I am interested in:” type=”select” options=”Personal Vegan Lifestyle Coaching (1 session),Personal Vegan Lifestyle Coaching (1 month / 3 sessions),Personal Vegan Lifestyle Coaching (3 months / 9 sessions),Group Coaching (1 session),Group Coaching (3 sessions),Cooking Demonstrations (Personal or Private Group),Cooking Demonstrations (Public),Vegan 101 and Other Presentations or Workshops,How to Retire Before You Retire (Career Coaching & Education))” /] [contact-field label=”Additional comments (optional)” type=”textarea” /] [/contact-form]

Go Vegan with JL! is a service of JL Fields Consulting.

*Welcome kit partners include


There you have it! Reveal #1 is that I now have a vegan lifestyle coaching practice!  Later this week, in Reveal #2, I’m going to tell you a little something about a book deal.

For now, however, enter my giveaway for a single, 45-minute vegan lifestyle coaching session!

a Rafflecopter giveaway

  • jessica

    congratulations, JL! the way you are going after your dreams and passions is INSPIRING!

    • JL

      Thank you!

  • Teresa R.

    Very exciting! I’ve been loving all the recipes you’ve been posting. Do your consultations include vegan aspects beyond food (i.e. cosmetics, household products, clothing, etc.)? And where, geographically, are you located?

    • JL

      Thank you, Teresa! And yes! coaching topics include health, diet, and meal plans; kitchen tips, tricks and techniques;
      living in the world as a social vegan; keeping a compassionate home; and
      more. While I am located in NY, I am offering personal coaching through phone or Skype, primarily but, if in NY, I would be happy to provide in-person as an alternative!

  • The personal coaching sounds great! I think I have mostly mastered the food aspect of veganism, but it’s all the others that trip me up. I’d love help on beauty products, clothes, etc.

    • JL

      That is why I really loved the training. It was well-rounded and covered all aspects of living vegan. I like to say that it helped me learn how to educate others on taking compassion beyond the plate!

  • I think the Vegan 101 Workshops sound pretty awesome, I wish there was something like that in person out here, I would love to not only get the chance to learn something new but meet other vegans!

    • JL

      I plan to do some of them as part of the group coaching sessions – to build community, if only online!

      • Online is still pretty great too! Keep us posted on when they happen for sure!

        • JL

          I will!


    Congrats! I’ve been following you on Facebook and know how much passion you bring to the field. This is awesome 😉

    • JL

      Thank you so much for these kind words! It means so much!


    Congrats! How cool to be a vegan coach! sounds like a wonderful opportunity.

    • JL

      Thank you!

  • Melissa

    Wow! I like the sounds of the 9 month program. It takes a while to get into a new lifestyle, it’s nice that you would be there to discuss any bumps in the road.

    • JL

      Thanks, Melissa!

  • Congratulations, my friend!

  • Beth

    Exciting giveaway! I’d love to learn about vegan
    Business development from you!

    • JL

      Beth, it’s been such an amazing journey!

  • jess @ cupcakes and kale

    eek! how exciting JL – congratulations on creating this reality for yourself 🙂

    • JL

      Thank you, Jess!

  • Bev

    I’ve been watching your journey on Twitter for a few months and I am really excited for you. Good luck in your new endeavor.

    • JL

      Bev, thank you so much!

  • Pingback: Announcing Go Vegan with JL! and a Vegan Lifestyle Coaching GIVEAWAY()

  • I just heard of you, but love what you are doing here! I am a newly acclaimed vegetarian and I am trying to push myself to be vegan. I could use a lot of help getting started. In my off time I spend hours reasearching and finding good books to read on the subject, youtube videos for recipies and advice….You could really help me with this!

    • JL

      Hi Samantha! I’m so glad you found us!

  • Maddy

    Congratulations! I am so happy for you. I’m a teen vegan and sometimes being surrounded by so many “not teen vegans” can be hard so this sounds like a great idea…getting some support along my vegan journey

    • JL

      Maddy, yay for being a teen vegan! And yes, I can imagine you might feel a bit isolated. Do you have any tips for other teens?

  • Jessica

    I think it is so courageos of you to change your whole life, go vegan and start a new business.
    I would like to learn about your business journey and easy vegan cooking tips.

    • JL

      Thank you, Jessica. It was a bit of a leap, but not without the safety net of a diversified business plan!

  • Pingback: All is Revealed Part 2: New Book = Recipe Testers Needed!()

  • JL! I am truly excited for this venture. I think you are paving the way for more people to break away and really follow their true passion — this is SO IMPORTANT! So many people live meaningless lives to build someone else’s dream and I absolutely love seeing that you are not one of them. You have clearly “done your homework” and are prepared for the long haul. I cannot WAIT to hear about this book deal! It has been so great to see your recipes over the years, but even more stellar to see your devotion to activism and desire for a compassionate community flourish. CONGRATULATIONS! See you soon, Jared

    • JL

      Oh, Jared, your enthusiast response to my endeavor simply warms my heart! You are kind and generous in your words. Thank you! xo

  • gaileee

    We are new on this path to vegetarian/vegan food style. Daughter had us watch Forks Over Knives, and already in one’s month time, my hubby’s cholesterol is down about 30 points. I need some cooking motivation and such, and also to know what is good for menopause/soy foods etc.! Thanks! Gaileee

    • JL

      Gaileee, how remarkable!

  • Christine S

    This is so wonderful. Congrats on all that you have been able to do. I would be thrilled to win this wonderful opportunity.

    • JL

      Thank you, Christine!

  • I am so thrilled for you that you are embarking on this new adventure. Congratulations and all the best. I am a vegan “newbie” – having made the transition (and commitment this April). There is so much to know, I hope I am lucky enough to win the opportunity to learn from your vast experience. Fingers crossed.

    • JL

      Marjorie, YOU are one of the reasons I made this big move in my life – one email from you many months ago got the wheels turning!

  • Pingback: Meet the Go Vegan with JL! Welcome Kit Partners()

  • Angi

    Congratulations on your new business! I am a new vegan (since May 1 – did it on a dare!) and have stayed vegan. I am still learning the ropes and learning to experiment. I would love the opportunity to just talk to you and learn more!

    • JL

      Congrats, Angi! I hope you’re feeling wonderful since making the big move! Do stay in touch and let us know how you’re doing!

  • I wish I could afford to purchase your 3 month plan!

    • JL

      Let’s see what happens with the giveaway and stay in touch on this!

  • Congrats to you! I have just come across your blog as I am flirting with a vegan lifestyle…

    • JL

      Thank you, Amy! I hope your flirtation turns to dating and marriage! 😉

  • Lolly Busey

    I would love to win a free session! I have been a vegetarian for almost seventeen years and vegan for the last 3-4 years. I need to lose more than 100 pounds. People always ask me, “if you are vegan, then how come you’re fat?” I remind them that potato chips are vegan and I have an addiction to food. I need a plan to get on track, to get my act together, and lose this weight once and for all with a plant based diet. I want to be that vegan who is a role model for others and for the lifestyle. Thanks, JL, I love your blog!

    • JL

      Lolly, thanks for your comment! I profess to many that I am not a skinny vegan. I think there’s a lot of bunk out there that vegan = skinny. Having said that, you’re right, there is a difference in how one eats on a vegan diet and I hear you on wanting to find healthful foods. Let’s stay in touch, okay?

  • jacqui

    congrats on your new business! I wish you success! I have been vegetarian for a bit now, and would love to move to a more vegan diet. I have some health issues that make it tough to know what to eat.. this would be awesome!

    • JL

      Oh, Jacqui, exciting about exploring the vegan side of things …keep me posted!

  • Pingback: Very Vegan Farm Market + Vegan News You Can Use (July 22, 2012)()

  • Cindy

    What a great service!

    • JL

      Thank you!

  • Pingback: A 36-hour escape + Vegan news you can use (8/19/12)()

  • Pingback: My new role at Our Hen House()

Previous post:

Next post: